This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from KLIMCHI (the “Site”).

1. Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 

• Log Files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

The personal information we collect includes the following:

• Order Information: Personal and payment-related information you provide when you register or purchase through the Site.

• Customer Service Interactions: Content you generate when interacting with our customer services team, including details we require to contact you and verify your identity.

• Machine Learning Content: Content generated via machine learning algorithms for personalizing your experience, curating items of interest, and supporting general service optimization.

• Browsing Activity: Content generated through your browsing activities, such as intended purchases, marketing preferences, survey completions, wishlists, and participation in promotional activities.

• Device Identifiers: IP addresses, cookie IDs, IDFAs, other device identifiers, geolocation information, IoT technologies, connection information, page view statistics, traffic data, referral URLs, ad data, browsing history, hashed email addresses, and weblog information.

If you provide us with personal data about someone else, you must do so only with their explicit and prior consent.

We may allow you to share information with social media sites or use social media sites to create your account or connect your account with the respective social media site. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g., content viewed or liked by you, information about the advertisements you have been shown or clicked on). Where this information is received by us, we will use it to further personalize your experience with KLIMCHI.

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

2. How do we use your personal information?

We use the Personal Information we collect to provide and improve our services, offer you a personalized experience on our sites, contact you about your account, provide you customer service, offer personalized advertising and marketing, and detect, prevent, mitigate, and investigate fraudulent or illegal activities.

We process Personal Data for purchases, payments, customer support, and fulfillment to enable us to perform our contract with you. This includes processing your contact details and transactional information.

We process Personal Data related to your interactions (transactions, site visits, app usage) with KLIMCHI to personalize your experience with KLIMCHI. This processing constitutes profiling under the GDPR, and we process your Personal Data in this way as it is in our legitimate interest to offer you a personalized experience on our sites and provide you with personalized advertising and marketing.

We retain your personal information as long as it is necessary and relevant for our operations. Additionally, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud, and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When determining the maximum retention duration of any personal data, we consider our legitimate interests, our obligation under the GDPR to minimize data, the nature and sensitivity of the personal data, and the potential risk of harm from unauthorized use or disclosure of your personal data.

We use and retain your personal information to:

• Offer you site content that includes items and services that you may like and keep track of your basket.

• Customize, measure, and improve our services.

• Hold views between the web and mobile sites, deep linking, and device linking.

• Provide other services requested by you as described when we collect the information.

Where we have the right to do so, we shall use and retain your personal information to personalize communications, contact you via email, telephone, social media, text messages, or postal mail to inform you of account activity, delivery fulfillment, and marketing-related activity.

3. Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

4. Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

6. Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

7. Order data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

8. Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. By using this site, you agree to the Privacy Policy. We may change this Privacy Policy at our sole discretion. By using this Website after any changes, you agree to the Privacy Policy as changed. 

9. Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at customercare@klimchi.com or by mail using the details provided below:

KLIMCHI

FAO Privacy Compliance Officer

Klimchi s.r.o., Palackého 42, Kamenický Šenov, 471 14, Czech Republic